{"id":21617,"date":"2026-04-23T13:40:20","date_gmt":"2026-04-23T11:40:20","guid":{"rendered":"https:\/\/www.villasdecoration.com\/?p=21617"},"modified":"2026-04-23T13:51:21","modified_gmt":"2026-04-23T11:51:21","slug":"juntoo-refined-belgian-design","status":"publish","type":"post","link":"https:\/\/www.villasdecoration.com\/en\/news-en\/juntoo-refined-belgian-design\/","title":{"rendered":"JUNTOO \u2013 REFINED BELGIAN DESIGN"},"content":{"rendered":"

Juntoo is repositioning itself as a fully-fledged design brand.<\/p>\n

The Belgian brand Juntoo has reached a strategic milestone by repositioning itself as a true product brand, driven by a clear vision of \u2018refined Belgian design\u2019. This rebranding, launched on 1 April 2026, marks the culmination of a transformation that began in recent years.<\/p>\n

Once seen as a retail player, Juntoo is now asserting its expertise in product design and brand development. The aim is to offer a cohesive range combining design, materials and functionality, whilst strengthening its identity in the interior furniture market.<\/p>\n

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This repositioning is accompanied by a new visual identity, a refreshed brand voice and a creative campaign showcasing authentic and timeless interiors. True to its roots, Juntoo has worked exclusively with Belgian partners on this project, thereby strengthening its local presence.<\/p>\n

The rebranding will be rolled out gradually, with a new website, a media campaign and a transformation of its retail outlets. The brand will also introduce new stylistic themes to structure its collections.<\/p>\n

With this evolution, Juntoo aims to consolidate its position in the Belgian market and accelerate its international development, making Belgian design its signature.<\/p>\n

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Juntoo is repositioning itself as a fully-fledged design brand. The Belgian brand Juntoo has reached a strategic milestone by repositioning itself as a true product brand, driven by a clear vision of \u2018refined Belgian design\u2019. This rebranding, launched on 1 April 2026, marks the culmination of a transformation that began in recent years. Once seen […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-21617","post","type-post","status-publish","format-standard","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/21617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/comments?post=21617"}],"version-history":[{"count":3,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/21617\/revisions"}],"predecessor-version":[{"id":21622,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/21617\/revisions\/21622"}],"wp:attachment":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/media?parent=21617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/categories?post=21617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/tags?post=21617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}