{"id":3834,"date":"2021-11-04T09:00:06","date_gmt":"2021-11-04T08:00:06","guid":{"rendered":"https:\/\/www.villasdecoration.com\/fr\/uncategorized\/le-luxe-davoir-tout-le-meilleur-de-lediteur-de-design-italien-cassina-chez-instore\/"},"modified":"2022-03-17T12:20:11","modified_gmt":"2022-03-17T11:20:11","slug":"the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore","status":"publish","type":"post","link":"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/","title":{"rendered":"The luxury of having all the best of Italian design manufacturing company Cassina at Instore"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e11467edfc8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e11467edfc8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/#Cassina_in_Brussels_a_new_opportunity_to_discover_and_acquire_the_creations_of_the_great_names_in_design\" >Cassina in Brussels: a new opportunity to discover and acquire the creations of the great names in design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/#An_avenue_for_Italian_design_in_the_heart_of_the_Belgian_capital\" >An avenue for Italian design in the heart of the Belgian capital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/#Cassina_brand_guests_and_design_maestri_at_Instore_showroom\" >Cassina brand guests and design maestri at Instore showroom<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/#The_Cassina_story_comes_to_Belgium_a_choice_address_for_the_furniture_brands_bestsellers\" >The Cassina story comes to Belgium: a choice address for the furniture brand&#8217;s bestsellers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/#100_years_of_modern_contemporary_design_and_interiors\" >100 years of modern contemporary design and interiors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/the-luxury-of-having-all-the-best-of-italian-design-manufacturing-company-cassina-at-instore\/#The_revival_of_Cassinas_design_icons_from_Milan_to_Brussels\" >The revival of Cassina&#8217;s design icons, from Milan to Brussels<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>From <a href=\"https:\/\/www.villasdecoration.com\/en\/art\/gio-ponti-the-big-picture-thanks-to-taschen-and-molteni\/\">Gio Ponti<\/a> to all the great masters of architecture and design, Italy has a date in a unique, tailor-made place dedicated to interior design and decoration in Brussels. This is what you can expect when you walk through the door of the Instore contemporary furniture showroom. The exceptional is to be discovered among the collections of the store, which has been delivering the most beautiful design models in the world for more than 30 years and which rewards its demanding customers with its own design office. It allows the realization of exclusive interior designs. The opening of a showroom entirely dedicated to the Italian brand Cassina at Instore is an event for every contemporary lifestyle enthusiast. Here is more information on the offer and the products on display, some of which were seen at <a href=\"https:\/\/www.villasdecoration.com\/en\/design\/milan-the-return-of-the-worlds-largest-design-fair\/\">the last Salone del Mobile in Milan<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cassina_in_Brussels_a_new_opportunity_to_discover_and_acquire_the_creations_of_the_great_names_in_design\"><\/span>Cassina in Brussels: a new opportunity to discover and acquire the creations of the great names in design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"An_avenue_for_Italian_design_in_the_heart_of_the_Belgian_capital\"><\/span>An avenue for Italian design in the heart of the Belgian capital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instore, a reference in contemporary furniture since 1980, has become the main Cassina retailer in Brussels. To mark the publisher&#8217;s return to the capital, this key Belgian brand, renowned for its vision and selection, is offering it a total work of art. A store <i>in store <\/i>of the highest order. An open book on this true institution. Cassina brings together the creations of the greatest architects and designers of their time: Le Corbusier, Pierre Jeanneret, Vico Magistretti, Gio Ponti, Rodolfo Dordoni. The creations of the brand&#8217;s artistic director Patricia Urquiola are also featured.<\/p>\n<p>From <a href=\"https:\/\/www.villasdecoration.com\/en\/design\/philippe-starck-a-visionary-of-democratic-design\/\">Philippe Starck<\/a> to <a href=\"https:\/\/www.villasdecoration.com\/en\/design\/yabu-pushelberg-an-influential-design-duo-on-the-same-page\/\">Yabu Pushelberg<\/a> and B&amp;B Italia or Molteni, Instore has historically followed all the productions of the great figures and brands that make the news in design.<\/p>\n<p>Instore&#8217;s director, Pierre Hoet, has a keen sense of aesthetics and a taste for perfection. Co-founder of this shop and design office with Didier Bindels, he wants to return to the essence of Cassina. A firm founded in 1927 by the brothers Cesare and Umberto Cassina. And also to offer his ever-growing high-end clientele an informed, comprehensive and panoramic view of the Cassina catalogue. <a href=\"https:\/\/www.cassina.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Collections composed of avant-garde furniture and icons of international design<\/a>.<\/p>\n<div id=\"attachment_617\" style=\"width: 510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-617\" class=\"right wp-image-617 size-full\" title=\"VILLAS decoration Instore Cassina\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/11\/villas-decoration-instore-cassina-04.jpg\" alt=\"VILLAS decoration Instore Cassina\" width=\"500\" height=\"700\" \/><p id=\"caption-attachment-617\" class=\"wp-caption-text\">Valentina Sommariva | S Night bed | Philippe Starck<\/p><\/div>\n<div id=\"attachment_615\" style=\"width: 510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-615\" class=\"left wp-image-615 size-full\" title=\"VILLAS decoration Instore Cassina\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/11\/villas-decoration-instore-cassina-06.jpg\" alt=\"VILLAS decoration Instore Cassina\" width=\"500\" height=\"700\" \/><p id=\"caption-attachment-615\" class=\"wp-caption-text\">Cassina | Bureau La Semaine \u00e0 Paris<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Cassina_brand_guests_and_design_maestri_at_Instore_showroom\"><\/span>Cassina brand guests and design <i>maestri <\/i>at Instore showroom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instore is historically located at numbers 90 and 92 on Rue Tenbosch. The store has acquired a mansion adjacent, on number 94. This has been renovated in an elegant and warm sobriety of monochrome obedience for a seamless majesty of the transalpine designer and manufacturer, on all floors and in a central patio.<\/p>\n<p>Within<i> indoor <\/i>(living room, dining room, bedroom, office) and <i>outdoor <\/i>(garden furniture) settings, the general public and professionals will find references from the entire range and new items. The productions of Michael Anastassiades and Philippe Starck are presented. And <a href=\"https:\/\/www.cassina.com\/it\/en\/maestri.html\" target=\"_blank\" rel=\"nofollow noopener\">the I Maestri collection<\/a>, dedicated to authentic re-editions of classics such as the Mexico table, designed in 1952 by Charlotte Perriand and the Utrecht armchair designed in 1935 by Gerrit Thomas Rietveld, is at the forefront. As always, Instore&#8217;s in-house interior design studio is on hand to assist customers with their projects.<\/p>\n<div id=\"attachment_618\" style=\"width: 510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-618\" class=\"center wp-image-618 size-full\" title=\"VILLAS decoration Instore Cassina\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/11\/villas-decoration-instore-cassina-03.jpg\" alt=\"VILLAS decoration Instore Cassina\" width=\"500\" height=\"600\" \/><p id=\"caption-attachment-618\" class=\"wp-caption-text\">Cassina<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Cassina_story_comes_to_Belgium_a_choice_address_for_the_furniture_brands_bestsellers\"><\/span>The Cassina story comes to Belgium: a choice address for the furniture brand&#8217;s bestsellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"100_years_of_modern_contemporary_design_and_interiors\"><\/span>100 years of modern contemporary design and interiors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cassina has been designing the future of interiors for almost 100 years. The company helped launch industrial design in Italy during the 1950s. During the fifties, it adopted a completely new approach: a union between craftsmanship and mass production.<\/p>\n<p>Cassina has been and continues to be a pioneer. It combines technological skills with traditional craftsmanship. Their architects and designers are involved and encouraged to create new designs to transform society and distinguish the company. Today, the eternal Italian continues to represent new ways of living, imagining and realizing complete and harmonious environments that bring together the best of design for every room in the house.<\/p>\n<p>Cassina still retains its passion for woodworking today and its woodworking shop is a centre around which many of its designs are centred. The continuity between the past and the present is inspired and remarkable designs are born. This takes us back in time&#8230; A famous example, designed in 1957, is <a href=\"https:\/\/www.cassina.com\/it\/en\/products\/superleggera.html\" target=\"_blank\" rel=\"nofollow noopener\">the 699 Superleggera chair by Gio Ponti<\/a>. This product remains an incomparable synthesis of solidity and lightness and continues to be a must-have in any classic or contemporary interior.<\/p>\n<div id=\"attachment_616\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-616\" class=\"center wp-image-616 size-full\" title=\"VILLAS decoration Instore Cassina\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/11\/villas-decoration-instore-cassina-05.jpg\" alt=\"VILLAS decoration Instore Cassina\" width=\"700\" height=\"500\" \/><p id=\"caption-attachment-616\" class=\"wp-caption-text\">Valentina Sommariva<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_revival_of_Cassinas_design_icons_from_Milan_to_Brussels\"><\/span>The revival of Cassina&#8217;s design icons, from Milan to Brussels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Under the impetus of its Spanish artistic director Patricia Urquiola, Cassina launched the Cassina LAB in 2020. A collaboration between the company&#8217;s Research and Development Centre and the Milan Polytechnic. A program born with the aim of improving the quality of life in the home. The main objectives of the project are to identify innovative and sustainable materials to be used in the creation of products, both emerging and existing, and to develop new projects capable of offering original functions that promote well-being.<\/p>\n<p>The Soriana sofas, designed by Tobia Scarpa, one of Italy&#8217;s great architects and designers, and emblematic of the city of Venice, are back at Cassina. These products are part of the new version of the important collection &#8220;The Cassina Perspective&#8221;. This collection expresses all of the company&#8217;s cherished values: avant-gardism, authenticity, excellence and the combination of high technology and skilled craftsmanship.<\/p>\n<p>The stars of Cassina&#8217;s Milan showroom on Via Durini, Tobia Scarpa&#8217;s Soriana sofas once again caused a sensation at the Milan Furniture Fair, even though their first models date back to 1969. True timeless icons and products awarded the Compasso d&#8217;Oro the year after its creation, the sofas and armchairs of the Soriana range have long been considered models in their genre. Their round shapes invite to cocoon and their great comfort allows total relaxation. The current evolution of this product, available at Instore in Brussels, is a completely environmentally friendly version. Its materials and construction have been completely redesigned by the Cassina LAB. The result: the comfort is even higher than the original. A perfect combination of style and environmental awareness that has already been emulated by many manufacturing companies in the contemporary high-end furniture sector in Italy<i>, <\/i>such as <a href=\"https:\/\/www.villasdecoration.com\/en\/design\/zanotta-the-living-memory-of-italian-design\/\">Zanotta<\/a>.<\/p>\n<p>Rue Tenbosch 90-92 and 94 (entrance for Cassina), 1050 Ixelles<br \/>\n+32 2 344 96 37<br \/>\n<a href=\"https:\/\/www.instore.be\/\" target=\"_blank\" rel=\"noopener\">instoreshop.be<\/a><\/p>\n<div id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From Gio Ponti to all the great masters of architecture and design, Italy has a date in a unique, tailor-made place dedicated to interior design and decoration in Brussels. This is what you can expect when you walk through the door of the Instore contemporary furniture showroom. The exceptional is to be discovered among the [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/3834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/comments?post=3834"}],"version-history":[{"count":0,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/3834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/media\/2567"}],"wp:attachment":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/media?parent=3834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/categories?post=3834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/tags?post=3834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}