{"id":3849,"date":"2021-10-19T09:00:30","date_gmt":"2021-10-19T07:00:30","guid":{"rendered":"https:\/\/www.villasdecoration.com\/fr\/uncategorized\/porro-leternel-elegant-du-design-italien\/"},"modified":"2022-03-17T12:22:04","modified_gmt":"2022-03-17T11:22:04","slug":"porro-eternal-and-elegant-italian-design","status":"publish","type":"post","link":"https:\/\/www.villasdecoration.com\/en\/design\/porro-eternal-and-elegant-italian-design\/","title":{"rendered":"Porro, eternal and elegant Italian design"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a51c53b619b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a51c53b619b6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/porro-eternal-and-elegant-italian-design\/#A_tribute_to_elegant_simplicity_and_%E2%80%98made_in_Italy_values\" >A tribute to elegant simplicity and \u2018made in Italy\u2019 values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/porro-eternal-and-elegant-italian-design\/#Excellent_Italian_furniture_in_the_name_of_Porro\" >Excellent Italian furniture in the name of Porro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.villasdecoration.com\/en\/design\/porro-eternal-and-elegant-italian-design\/#Celebratory_projects_by_the_Italian_design_brand_Porro\" >Celebratory projects by the Italian design brand Porro<\/a><\/li><\/ul><\/nav><\/div>\n<p>For almost a century, the Italian design brand Porro has been synonymous with refined interior furniture. This world-renowned manufacturer offers a unique stylistic approach based around the simplicity of lines and <i>made in Italy<\/i> design quality. Its style is unmistakable, and it its artistic identity is instantly recognisable. Thanks to a team of brilliant designers from far and wide, Porro has always brought to life remarkable creations that are both elegant and ingenious. We put the spotlight on one of Italy\u2019s most famous furniture manufacturers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_tribute_to_elegant_simplicity_and_%E2%80%98made_in_Italy_values\"><\/span>A tribute to elegant simplicity and \u2018made in Italy\u2019 values<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An international benchmark in the world of design, the Porro brand was founded in 1925 in the Brianza region of Italy, which is the epicentre of the production of high-end interior furniture. Porro is a family business, and has seen three generations share the same vision of d\u00e9cor. With great ingenuity, the brand combines two opposing worlds: traditional craft and innovation.<\/p>\n<p>The manufacturing site was established by Giulio and Stefano Porro \u2013 two brothers, and the first generation of the company. Their ambition was to design old-style furniture for the Milanese <i>nouvelle bourgeoisie<\/i>. The 1950s marked a turning point. Cousins Carlo, Arturo and Silvio became the second generation of the company, and adopted a more modern style. This change was partly driven by a fruitful collaboration with the architect Giulio Moscatelli. Finally, the 1980s saw the third generation join the company. Design became a real driving force. It is this new approach that has forged the company\u2019s prestigious reputation on an international level.<\/p>\n<p>The company cultivates the art of Italian design and produces custom-made furniture and modular accessories for everyday use (beds, wardrobes, desks, chairs, storage units, etc.). By combining the typical <i>modus operandi<\/i> of traditional Italian craft with modern cutting-edge technology, Porro offers a range of transgenerational and innovative furniture. Products made by the renowned Italian manufacturer are also distinguished by refined lines, simplified geometry, a flair for minimalism, and fine woodwork. The meticulous details and finishes help the furniture to fit into its surroundings, as if it has always been there.<\/p>\n<p>Porro has collaborated with talented designers such as Gabriele and Oscar Buratti, GamFratesi, Wolfgang Tolk, the studio Decoma Design, and <a href=\"https:\/\/www.villasdecoration.com\/en\/design\/piero-lissoni-an-influential-figure-in-italian-design\/\">Piero Lissoni<\/a>, who became the artistic director of the company in 1989. By sharing different design approaches, and the same passion for quality, these Italian and foreign designers have made a strong contribution to the brand\u2019s artistic identity.<\/p>\n<p>Distinction, simplicity, elegance and quality&#8230; These are just a few words to define the Porro family business, which has been part of the history of design for almost a century.<\/p>\n<div id=\"attachment_521\" style=\"width: 660px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-521\" class=\"left wp-image-521 size-full\" title=\"Villas Decoration Porro\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/10\/villas-decoration-porro-009.jpg\" alt=\"Villas Decoration Porro\" width=\"650\" height=\"1000\" \/><p id=\"caption-attachment-521\" class=\"wp-caption-text\">Modern by Piero Lisoni | Porro<\/p><\/div>\n<div id=\"attachment_520\" style=\"width: 660px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-520\" class=\"right wp-image-520 size-full\" title=\"Villas Decoration Porro\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/10\/villas-decoration-porro-010.jpg\" alt=\"Villas Decoration Porro\" width=\"650\" height=\"1000\" \/><p id=\"caption-attachment-520\" class=\"wp-caption-text\">Offshore by Piero Lisoni | Porro<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Excellent_Italian_furniture_in_the_name_of_Porro\"><\/span>Excellent Italian furniture in the name of Porro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Porro\u2019s product range extends to all areas of the house \u2013 the living room, the bedrooms, the dining room and the kitchen. Each of the brand\u2019s creations reflects its vision of design. The furniture captures its identity, and signals its strong spatial awareness with an architectural touch. The manufacturer reinterprets great traditions such as sculpture, wood machining and marquetry, while working with innovative materials (aluminium, plastic, glass) and modern manufacturing techniques. A harmonious balance between culture and trends.<\/p>\n<p>Outstanding projects, such as <i>Mikado \u2013<\/i> a contemporary ash storage cabinet, which was first produced in 2013 \u2013 have won awards. Made by Swedish designers Anna Lindgren and Sofia Lagerkvist from Front Design, this ethereal sideboard with a strong exotic tone came top in the \u201cBest Furniture\u201d category at the EDIDA awards. The <i>Gentle<\/i> chair, which also designed by Front in 2012, won the \u201cBest Seating\u201d award. It is a seat that reinvents the bistro chair by playing on the contrasts between colours and environmentally friendly materials (natural ash and ecological leather), and is in a clean, modern style.<\/p>\n<div id=\"attachment_517\" style=\"width: 660px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-517\" class=\"left wp-image-517 size-full\" title=\"Villas Decoration Porro\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/10\/villas-decoration-porro-008.jpg\" alt=\"Villas Decoration Porro\" width=\"650\" height=\"1000\" \/><p id=\"caption-attachment-517\" class=\"wp-caption-text\">System by Piero Lisoni | Porro<\/p><\/div>\n<div id=\"attachment_518\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-518\" class=\"center wp-image-518 size-full\" title=\"Villas Decoration Porro\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/10\/villas-decoration-porro-007.jpg\" alt=\"Villas Decoration Porro\" width=\"1000\" height=\"650\" \/><p id=\"caption-attachment-518\" class=\"wp-caption-text\">Byron by Piero Lisoni | Porro<\/p><\/div>\n<p>Over the years, Porro has unveiled many designs intended to enhance any living space, and to add a touch of elegance. The <i>Galileo<\/i> table, designed by Piero Lissoni, is characterised by organic shapes and natural wood tones. This sculptural object with a precious look was first made in 2014. In collaboration with this same designer and artistic director, Porro launched the ingenious <i>Air<\/i> concept \u2013 a free-standing wardrobe. This modular storage system is like a walk-in wardrobe, and combines fine metal structures with wooden panels. This wardrobe offers different solutions to optimise the organisation of clothes: open or closed spaces, no cuffs, angular or linear model. A flexible, innovative design project. In 2018, with the help of Italian designer Carlo Tamborini, the manufacturer created <i>Gap<\/i> \u2013 a suspended library wall with a sculptural look. Its purpose was to divide the room without separating it. An LED strip integrated into the cabinet can spectacularly illuminate any room.<\/p>\n<p>Porro has also worked in many palaces, luxury hotels and famous places. Recent projects include the Camparino in Galleria restaurant in Milan, with its \u201cFrank\u201d armchairs. Designed by Piero Lissoni in 2018, these chairs with soft shell-shaped backrests offer superior comfort. Also, the family business has furnished the Grand Park Hotel Rovinj in Croatia. In the restaurant, the bar, the bedrooms and the suites, many emblematic creations have been installed. These include <i>Neve<\/i> chairs (2019), <i>Fractal<\/i> tables (2009), <i>Boxes<\/i> chests of drawers (2003), and made-to-measure wardrobes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Celebratory_projects_by_the_Italian_design_brand_Porro\"><\/span>Celebratory projects by the Italian design brand Porro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As its 100th birthday approaches, Porro has great ambitions. A mainstay on the European market, but also in the United States and Japan, the Italian company now hopes to position itself as a benchmark in the world of designer furniture in Australia, China and Russia.<\/p>\n<p>In 2020, Maria Porro, the Marketing and Communications Manager of Porro S.p.A., was appointed Chair of <a href=\"https:\/\/www.villasdecoration.com\/en\/design\/milan-the-return-of-the-worlds-largest-design-fair\/\">the Milan Furniture Fair<\/a>. This is a milestone, as she is the first woman to be selected for this role. She will be in charge of the 2021 edition of the Furniture Fair, due to the event&#8217;s cancellation in 2020 as a result of the pandemic. This is \u201ca vital and transformative moment\u201d according to Maria Porro. It is also something that the Italian family business can be proud of.<\/p>\n<div id=\"attachment_512\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-512\" class=\"center wp-image-512 size-full\" title=\"Villas Decoration Porro\" src=\"https:\/\/www.villasdecoration.com\/wp-content\/uploads\/2021\/10\/villas-decoration-porro-005.jpg\" alt=\"Villas Decoration Porro\" width=\"1000\" height=\"650\" \/><p id=\"caption-attachment-512\" class=\"wp-caption-text\">Porro Supersalone 2021<\/p><\/div>\n<p>During Milan Design Week 2021, the \u201cPorro In The Deep\u201d exhibition showcased the brand\u2019s DNA, as well as the technical and design challenges hidden behind the apparent simplicity of its products. At Supersalone 2021, the company exhibited <i>Storage<\/i> (a modular cabinet system made by Piero Lissoni), its range of <i>Glide<\/i> sliding doors, and its geometric and retro <i>Romby<\/i> chairs by GamFratesi.<\/p>\n<p>Customers can admire and discover all of Porro\u2019s products in a showroom in Milan \u2013 Durini Quindici \u2013 where the company showcases its latest innovations and design visions. Take a <a href=\"https:\/\/showroom.porro.com\/index-en.html\" target=\"_blank\" rel=\"nofollow noopener\">virtual tour of the showroom<\/a> on the company\u2019s official website.<\/p>\n<p>Since 1925, Porro has been committed to the virtuous project of combining the greatest simplicity with the highest quality. Over the years, the company has continued to intelligently evolve and innovate, in order to become a leader in the world of design. This remarkable family success story will now last for more than 100 years. In its long history, the company has dictated furnishing trends and rules, and will continue to do so.<\/p>\n<div id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For almost a century, the Italian design brand Porro has been synonymous with refined interior furniture. This world-renowned manufacturer offers a unique stylistic approach based around the simplicity of lines and made in Italy design quality. Its style is unmistakable, and it its artistic identity is instantly recognisable. Thanks to a team of brilliant designers [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/3849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/comments?post=3849"}],"version-history":[{"count":0,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/posts\/3849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/media\/2457"}],"wp:attachment":[{"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/media?parent=3849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/categories?post=3849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.villasdecoration.com\/en\/wp-json\/wp\/v2\/tags?post=3849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}