An innovation created by art lovers
This entirely Belgian world first was the brainchild of Mathieu Demeuse and his wife Charlotte Dubois, a couple who have always been involved in the art world. Together with Antoine Baudoux, they developed the process and created an image bank. This technology places change firmly at the centre of its model. Clients receive five to ten works per month as soon as they acquire their frame. Today, art is no longer static, bringing the photographic work to life. It paves the way for a new way to enjoy art at home, with the luxury of being able to change at any time. Whether you are a connoisseur or a novice, Ionnyk captivates anyone who can appreciate the beauty of a photograph. It is not only a connected frame, but also and above all the labour of love of a gallery owner and curator in search of talent that feeds an artistic repertoire.
A tailor-made experience
The catalogue allows you to change the works displayed in the frame according to your tastes, interests and moods. It offers the possibility of creating playlists, of programming the order in which the works are shown and the exact time when the work is changed. You can even plan in advance which photographs you want to see exhibited. “Encounters” with art through “Themes and Collections” are planned. But the experience does not end there. The Ionnyk frame is controlled from a mobile application that contains an exclusive and constantly evolving catalogue of photographic art (more than 1000 works by a hundred or so established and emerging artists). Cécile Plaisance is one of the artists who joined the exclusive catalogue put together by Ionnyk. She practises lenticular printing (hologram) and sees this new medium as a complementary approach to introduce her work to new collectors. When you move in front of the photos, the model transforms, undresses. She upholds a multiculturalist, assertive femininity that is not afraid to assert its choices. Subscribers sign up for surprises and regularly discover new works. To make the medium even more surprising, Ionnyk offers its customers its Smart Art collection: works where artists express their art by taking control of their photographs and causing them to evolve over time. The “Story” concept is the latest experience imagined by Ionnyk. This formula, which combines art and culture, offers the possibility of following a collection of iconic and historical photographs and receiving information about the story behind each work.
The photography can be enjoyed on screen, or in the gallery, in the traditional form of numbered prints. Luc Dratwa and Valery Lippens invite us to discover moments of life in the city and on the beach.
Luc Dratwa, window on a city
Luc Dratwa is above all else a photographer. Swearing both by hyper-realistic painting and Caravaggio, for his treatment of light, he takes us along with him to discover his world. The city inspires him and keeps his senses on the alert. When he sets up his camera, time seems to stand still until he gets the perfect frame for his discerning eye. Self-taught, it was an old Canon that put him back in touch with a passion for a reality that has the power to fascinate him daily. He works tirelessly on the aesthetics of the image. This moment of plenitude triggers personal emotions that are only revealed in the final quality. Nothing is left to chance. He fine-tunes the frame, the harmony of the colours and the rendering of a fleeting moment. It is then up to us to project our gaze beyond his windows and begin our own journey.
Valery Lippens, purity and minimalism of the Belgian coast
Anyone who has spent time near the shores of the North Sea vividly remembers the sea spray, the crisp air and the unstable weather that goes hand in hand with the chiaroscuro that envelops the surrounding nature. A childhood treasure trove for Valery Lippens who has understood the rich pickings offered by this capricious weather. He reveals the power and beauty of these unique atmospheres, inviting the audience to immerse themselves in this subtle and ethereal atmosphere. He becomes as one with these vast expanses of sea, sand dunes and polders. Using a minimalist approach to composition, he seeks to capture the beauty of this region in a simple yet powerful way, revealing the subtlety of the changing light, the ephemeral shapes of the clouds and the dramatic effects of light on the water and dunes.