Committed Modernity

Furniture-maker Giorgetti has chosen the modernist setting of Villa Il Girasole in Verona to present its latest furniture collection in situ. Italissimo!

Traduction | VILLAS
3 minutes

The sunflower, il girasole in Italian, gave its name to this futuristic villa, built in the 1930s by the modernist engineer and architect Angelo Invernizzi (1884-1958) in the Verona region. It owes its originality to the fact that it pivots on its own axis, a world first that allows it to follow the sun’s path throughout the day (editor’s note: a ‘mechanism’ that is currently out of operation due to structural problems). It is in this property, which stands as a symbol of 20th-century modernity, that Giorgetti has chosen to present the new pieces of its 2025 collection. These include a line of furniture created in collaboration with car manufacturer Maserati. Two symbols of made-in-Italy prestige.

In line with its commitment to research and innovation, the Italian furniture-maker injects a great deal of thought into designing authentic domestic ‘scenarios’, not just objects but furniture that adapts to specific spaces and the people who live in them. The fusion of creative talent, traditional know-how and a clear vision of craftsmanship, particularly cabinetmaking, is perfectly paired with contemporary design. This desire to innovate dates back more than 100 years, when the company first began operations in Meda in 1898. The idea is to redefine a certain art of living that is modern, elegant and timeless. A ‘Giorgetti space’ never comes across as sterile or lacking in personality, but rather as a lived-in, understated and cosy environment. Moorea table and chairs (designed by Carlo Colombo), equally at home in a living room or on a terrace.

During Milan Design Week 2025, Giorgetti unveiled its collaboration with Maserati, an icon that is synonymous with prestige and performance. Exceptional craftsmanship, mastery of movement and innovative vision have come together to create a new series of interior furniture that evokes the sculpted lines of the iconic cars of the ‘Trident brand’. This teamwork is an invitation to savour Italian beauty in every detail, transforming the excitement of the road into masterpieces of comfort. We were won over by the rounded backrest and soft cushions of the Lorelei armchairs designed by Giorgetti R&D, freely inspired by the experience of driving one of these luxury cars; the Spark coffee table; and the Light rug. We also have a soft spot for the Clori swivel armchair designed by Carlo Colombo with its enveloping shapes; the Neomeris rug, whose design recalls the energy and powerful imprint left by Maserati drivers; and Sibilia, a grey ash ‘totem’ pierced with holes that serve to amplify the sound of tablets and mobile phones.

Due icone, una visione. “At Maserati, we have always nurtured a deep connection with the world of design,” explains Klaus Busse, Head of Design with the car manufacturer. “We entered into this collaboration with Giorgetti to confirm our attachment to a very Italian personality and shared expertise, and to create a unique edition that stands as a true manifesto of innovation and refinement.” The result is not simply a marketing exercise, but a reflection of the constant experimentation of the former’s cars and the timeless elegance of the latter’s furniture, driven by a desire to design furniture that is both elegant and innovative, and that can also stand the test of time. An alternative to modern classicism. Seidon sofas evoke a sense of movement and capture the spirit of dynamic design, offering endless finishing possibilities (they can be upholstered in fabric or satin leather).

Another prestigious collaboration has been nurtured with the Pierre-Yves Rochon studio, a benchmark in design, particularly in the field of luxury hotels. This French interior designer’s approach sets out to enhance the unique character of each establishment, combining functionality with a deep-seated respect for the architectural context. His talent has been widely recognised by a flurry of international awards and distinctions. Floria, a series of coffee tables with leather bases and marble tops in a variety of styles, decorated with engravings on the top and mouldings at the corners that evoke the shape of a flower.

With this in situ installation, the label is strengthening its ties with talented architects and designers, confirming rewarding collaborations that take the brand’s offering to new heights. The collaboration with designer Chi Wind Lo is confirmed and enriched by the addition of a new version of the Ion desk in Canaletto walnut and saddle leather, which evokes the lightness and elegance of an Ionic column. Another notable creation is the Norah chair (designed by M2 Atelier), whose clean lines and simplicity characterise a timeless design. At the same time, the Atmosphere collection is expanding with a selection of new objects and accessories, designed to perfect new perspectives. An understanding that complements the modernity of this building.

Why choose this villa as a showcase for the new collection? Since its creation, Villa Il Girasole has been at the forefront of the design scene, thanks to its modernity, its architectural audacity, its technical sophistication and, above all, its beauty. It is a building constructed in the 1930s that has stood the test of time, symbolising both the near future and a certain timelessness, while remaining elegant and comfortable. “This is exactly what we are keen to convey in our collections,” enthuses Giancarlo Bosio, Creative Director with Giorgetti. “It should not be forgotten that this villa, however technical it may be, was first and foremost a family home, one that was particularly pleasant to live in.”